With our fall conferences kicking off this week, we are proud to announce that Add to Trip is now Bynd!
Bynd is the culmination of ten years of designing and building several social network projects at Momentum Design Lab, and our past ventures including a social shopping application and a social travel portal.
Applying this past experience with Social, as well as our deep knowledge of big data, content curation, cloud computing, NoSQL, Graph APIs, SoLoMo and geo-location, we designed and launched Add to Trip in 2011. It was a Backend as a Service platform, enabling companies to provide Social functionality in their apps, empowering their users to collaborate with friends, family and colleagues on trip planning.
Based on feedback from customers, developers and investors, we continued to improve the Add to Trip platform, adding more and more applications to make it easy for our clients to launch quickly. With that, we soon realized that Add to Trip had outgrown it’s original mission as a backend for companies in the travel vertical. We also saw more opportunities to serve companies including media, retail and innovators in established companies as well as startups.
In 2012, we pivoted and transformed Add to Trip into Bynd. With its system of addictive web and mobile apps, and fortified by its Backend as a Service, Bynd is the only platform of its kind that helps brands execute on Social Marketing.
Please stop by the Bynd booth #37, where you’ll meet Bynd’s CMO, Jay Ganaden, and CEO David Thomson. We’re looking forward to it!